LG Gallery TV takes on Samsung’s Frame with Mini LED

Key Takeaways:

• LG has revealed a new Gallery TV aimed at the lifestyle market, offered in 55- and 65-inch sizes with white or lightwood bezels.
• It's an LCD set with a Mini LED backlight, powered by LG's Alpha 7 AI processor — not OLED or Micro RGB Evo.
• Gallery+ is the headline feature: a free tier cycles 100 artworks/month; paid tier unlocks 4,500+ pieces and AI artwork creation via Google’s Gemini.
• LG hasn’t disclosed price, release date or full technical specs yet; picture-performance vs Samsung’s The Frame remains to be seen.

What LG announced

LG has introduced a new Gallery TV designed to compete directly with Samsung’s lifestyle-focused Frame range. The company positions the set for consumers who want a television that doubles as wall art when not in use.

The new Gallery TV follows LG’s recent Micro RGB Evo announcement but is a different product class: it uses a Mini LED backlight on an LCD panel rather than OLED or Micro RGB.

Design and sizes

The Gallery TV will be available in 55- and 65-inch variants. Buyers can choose a white bezel or an optional lightwood cover to blend the display into living spaces.

LG markets the aesthetic heavily, emphasizing that the TV “looks like a work of art” when idle — a core selling point for lifestyle models like Samsung’s Frame.

Core technology and performance

Under the hood LG has fitted the set with its Alpha 7 AI processor, a chip typically used in the brand’s entry- to mid-range models. That suggests performance and feature positioning are mainstream rather than flagship-class.

Because the set is Mini LED–backlit LCD, it should deliver stronger brightness and local dimming than many standard LCDs, but it won’t match OLED’s deep blacks. LG has not published full panel specs, port selection or calibration details yet.

Gallery+: art service and AI tools

LG is promoting Gallery+ as the TV’s content differentiator. The free tier rotates 100 artworks per month; a subscription unlocks more than 4,500 pieces. Gallery+ also integrates AI artwork creation using Google’s Gemini platform, allowing users to generate custom pieces.

The Gallery+ app is already available on recent LG sets, not limited to this new model.

Market context and competition

Other brands have pushed into lifestyle TVs: Samsung’s Frame is the benchmark, TCL launched an NXTVISION lifestyle line, and Hisense’s Canvas TV received a poor review from some outlets.

Lifestyle TVs often prioritize design over pure picture specs, which has created skepticism among serious home cinema buyers.

What to watch for

Key unknowns remain: price, exact release timing, I/O and calibration options. Those factors will determine whether LG’s Gallery TV is a credible alternative to Samsung’s Frame or another style-first compromise.

We’ll reserve final judgment until full specs and review samples are available.