Apple revamps Mac buying — preconfigured options gone
- Apple updated its website and checkout flow for buying new Macs.
- The Apple Online Store no longer lists preconfigured Mac options for quick purchase.
- Buyers should expect to choose configurations differently at checkout and double-check pricing and specs.
What changed
Apple has updated its website with changes to the checkout flow when purchasing a new Mac. The site no longer presents the preconfigured Mac models that previously made it faster to buy a standard build.
Why it matters
Removing preconfigured options changes the path customers take to buy a Mac. Shoppers who previously selected a ready-made model may now need to confirm or select configuration options during the checkout process.
What buyers should do
If you're buying a Mac, take a moment to review configuration, pricing and delivery information carefully before finalizing the purchase. Check for any prompts that let you adjust RAM, storage, or other options and confirm total cost and estimated delivery.
Potential implications
The change could streamline inventory presentation, encourage custom configurations, or simplify backend order handling — but Apple has not published detailed reasoning in the provided materials. For now, the main visible shift is a different checkout flow and the removal of preconfigured listings on the online store.
Stay informed
Because this report is based on the site's update, watch Apple's online store when you next shop for a Mac and follow any on-screen guidance. Retail staff or Apple Support can clarify differences if you prefer a standard build or need help configuring a machine.
