The beautiful game is taking America by storm this summer, with top European clubs and the Leagues Cup bringing world-class football to US shores. While the Olympics have kicked off with men's and women's soccer preliminary games in France, the US is about to witness a thrilling spectacle of its own.
From this weekend, fans can witness the might of the English Premier League, Italy's Serie A, and Spain's La Liga as they clash in the DIRECTV Soccer Champions Tour. The tour features four-time EPL winner Manchester City, Chelsea, AC Milan, Real Madrid, and Barcelona, competing across six matches from New York to Chicago to Orlando. This unique opportunity allows fans to experience their favourite teams live, creating a buzz that extends far beyond the pitch.
Russell Wolff, Managing Director of Sixth Street, the firm behind the Champions Tour, highlights the significance of these live events in fostering a connection with the sport. "Young kids who 20 years ago didn't get to watch football, today those kids, my kids, can watch any European soccer match they want," Wolff said, emphasizing the role of technology in creating a global fan base.
