Chelsea Inks Deal with Fever as New Principal Partner

Chelsea Inks Deal with Fever as New Principal Partner

As the 2024/25 Premier League season kicks off today with Manchester City visiting Stamford Bridge, Chelsea Football Club has announced a significant new partnership. The Blues have welcomed Fever, the global entertainment discovery platform, as their Principal Partner.

Fans will spot the Fever logo emblazoned on the men's first-team kits for the first time today. It will also adorn the jerseys of Chelsea Women and Academy players throughout their upcoming seasons.

A formal unveiling of the partnership and its benefits for Chelsea fans is scheduled for a press event at Stamford Bridge in September. This event promises additional surprises and exciting experiences for supporters.

Fever, a tech-driven platform connecting over 200 million users with entertainment options worldwide, has partnered with leading brands and creators to curate a vast library of over 150,000 experiences. These include music concerts, theatre performances, sporting events, cultural attractions, and immersive installations.

Chelsea fans can register on the Fever website, feverup.com, beginning today to be among the first to receive updates on the partnership and its exclusive perks.

"We are thrilled to welcome Fever to the club as Principal Partner," said Casper Stylsvig, Chelsea Football Club's Chief Revenue Officer. "Fever has been a pioneer in the live entertainment space, revolutionising how people discover and access events. Their commitment to excellence aligns perfectly with our values. We are confident that they will not only enhance the Chelsea experience but also showcase the best of London to a global audience."

Mariano Otero, Fever's SVP of Global Business Development, echoed this sentiment: "Fever is delighted to partner with Chelsea FC. This partnership aligns with our mission to elevate the fan experience for top brands through innovative technology. We will equip Chelsea, a global football powerhouse, with cutting-edge tools to create even more engaging and creative ways for fans to connect with their beloved team."

This strategic partnership signals Chelsea's commitment to engaging with fans on a new level, leveraging technology to provide innovative and enriching experiences. As Fever joins the Chelsea family, fans can anticipate a season brimming with exciting opportunities and enhanced engagement.

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