Valve tightens AI disclosure — players must know

• Valve amended its guidance on AI disclosure and clarified expectations for developers.
• The company says developers using "AI-powered tools" must make players aware when generative AI is used.
• The update emphasizes transparency and could affect how games and apps describe content creation.
• Developers should review the revised guidance and prepare clear disclosure practices for players.

What Valve changed

Valve has amended its guidance on AI disclosure and issued clarifications for developers who use generative AI. The company specifically addressed the use of "AI-powered tools" and reiterated that players should be told when generative AI is involved.

Why the clarification matters

Transparency around AI use is increasingly important for user trust and content provenance. Valve's update signals that simply using AI in development or content creation is not enough — players should be informed.

What developers need to consider

Developers who incorporate generative AI into art, writing, audio, or gameplay systems should plan how they will disclose that use. Clear, consistent communication helps manage player expectations and avoid confusion or backlash.

The guidance also raises practical questions for studios and creators about labeling, documentation and workflows when AI tools are part of production.

Potential impacts on the ecosystem

An emphasis on disclosure could influence how games and apps present credits, descriptions, and update notes. It may also prompt platform-level checks or review processes to ensure guidance is followed.

For players, the change offers greater visibility into how content is made. For creators, it creates a new transparency requirement to factor into release and marketing plans.

What to watch next

Look for further detail from Valve on enforcement, required wording and examples of acceptable disclosure. The broader industry reaction and how other platforms respond will also shape best practices.

Developers should review Valve's updated guidance and prepare straightforward disclosures that inform players while fitting existing communication channels.