Games

Devon Pritchard debuts as NoA president at NY Game Awards

Krishn patel

19 Jan 2026 — 1 min read

New NoA President

Devon Pritchard appeared publicly for the first time as President and COO of Nintendo of America.
The appearance took place at the 15th Annual New York Game Awards.
Pritchard greeted the crowd, saying, "I'm excited to meet you," signaling a public-facing leadership style.
Her first outing suggests Nintendo of America will prioritize community engagement and visibility.

Main appearance and message

Devon Pritchard made her first public appearance as President and COO of Nintendo of America at the 15th Annual New York Game Awards. The moment was framed by a simple, welcoming line: "I'm excited to meet you," a phrase that underscores a public‑facing approach to the role.

Her appearance at a high‑profile industry event puts the new NoA leadership in front of developers, players, and press at once. That visibility matters for a company whose US operations play a large role in global marketing, partnerships, and community relations.

Why this matters

A first public outing is often more than ceremonial; it sets tone and expectations. By choosing the New York Game Awards, Pritchard and Nintendo of America signaled an intent to engage directly with the gaming community and industry stakeholders.

Visibility from leadership can affect developer relations, event participation, and media messaging. While details about immediate strategic changes were not announced, the appearance provides a clear indicator that NoA's new president plans to be present at major industry moments.

What to watch next

Expect Pritchard to appear at future industry events, award shows, and community gatherings where Nintendo wants to maintain or build momentum. Watch for interviews, official statements from Nintendo of America, and NoA participation in upcoming conferences.

The broader implications—on marketing, partnerships, and product messaging in the U.S.—will become clearer as Pritchard settles into the role and outlines priorities. For now, her first public message was short, direct, and aimed at building rapport: "I'm excited to meet you."

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