Samsung Freestyle+: AI Portable Projector Debuts

Key Takeaways:

• Samsung announced The Freestyle+, an AI-powered portable projector, ahead of CES 2026.
• Core features include AI OptiScreen, Vision AI Companion (with enhanced Bixby), and 430 ISO lumens brightness.
• Designed for on-the-go use: 180° rotation, 360° speaker, Samsung TV Plus and Gaming Hub support.
• Phased global rollout planned for the first half of 2026; Samsung will demo it at CES 2026.

What The Freestyle+ is and why it matters

Samsung’s Freestyle+ is the company’s next-generation portable projector aimed at flexible, casual viewing across rooms and locations. It refines portability with smarter AI processing and brighter image output to reduce setup time and visual compromise.

Hun Lee, Executive Vice President of Samsung’s Visual Display Business, framed the device as part of Samsung’s push to make displays that "adapt naturally to how people live," combining portability with AI-driven optimization.

Smarter AI that lets you point and play instantly

AI OptiScreen: automated image optimization

At the core of the product is AI OptiScreen, a suite of automated tools that optimize projection across different surfaces and environments. The goal is immediate, usable images with minimal manual adjustment.

3D Auto Keystone

Corrects trapezoid and perspective distortion when projecting onto uneven or angled surfaces, like corners or curtains.

Real-time Focus

Continuously refines focus as the projector moves or rotates to reduce blur and visual noise.

Wall Calibration and Screen Fit

Analyzes surface color and patterns to compensate for visual distractions, and aligns the image automatically when used with compatible screens.

These capabilities are complemented by Vision AI Companion, which brings an enhanced Bixby interface and partner AI services for more natural, conversational on-screen interaction.

Built for mobility and everyday viewing

Design and brightness

The Freestyle+ uses a compact cylindrical design that supports 180-degree rotation, allowing projection onto walls, floors, and ceilings without extra mounts.

With 430 ISO lumens—nearly double the previous generation—the unit is brighter for typical living spaces while remaining portable.

Entertainment and audio

The projector includes built-in access to Samsung TV Plus, certified OTT partners, and Samsung Gaming Hub so users can stream or game without additional devices. Audio is handled by a 360-degree speaker tuned for room-filling sound, and Q-Symphony enables synced playback with compatible Samsung soundbars.

Availability and demo plans

Samsung will showcase The Freestyle+ at CES 2026 in Las Vegas (January 6–9) and expects a phased global rollout during the first half of 2026. Pricing and regional availability will be announced closer to launch.