LG’s Gallery TV takes aim at Samsung’s The Frame

• Available in 55- and 65-inch sizes, LG’s new Gallery TV aims to compete directly with Samsung’s The Frame.
• Flush-mount design, magnetic customizable frames, and built-in art display functionality mirror The Frame’s aesthetic approach.
• Hardware includes MiniLED panels, the α (Alpha) 7 AI Processor, and AI Sound Pro (Virtual 9.1.2ch); LG Gallery+ offers a 4,500-piece rotating library.

What LG announced

LG revealed its new Gallery TV ahead of CES 2026 as a lifestyle-focused display designed to double as wall art when not in use. The lineup launches in 55- and 65-inch models with a slim, flush-mount profile and magnetic frames for a gallery-like appearance.

Design and hardware

The Gallery TV follows the frame-first formula popularized by Samsung’s The Frame: a thin bezel, flush installation, and easily swapped magnetic trim. LG emphasizes internal storage so users can curate and store personal artworks and images locally.

Under the hood, LG pairs MiniLED backlighting with its α (Alpha) 7 AI Processor to deliver 4K visuals. Audio is handled by AI Sound Pro with Virtual 9.1.2ch simulation, positioning the set as both an art canvas and a premium TV for movies and games.

Software and art platform

LG is launching Gallery+ as the platform component of the experience. The service is described as an interior-focused library offering over 4,500 works that are refreshed monthly, covering fine art, cinematic scenes, game visuals and animations.

LG says Gallery+ aims to make the TV a dynamic interior element rather than a dormant screen, giving users a range of curated visuals to match home decor and tastes.

Quote from LG

In announcing the product, LG highlighted the combination of design and technology: “It features a slim, flush-mount design with customizable magnetic frames…delivering a premium entertainment experience powered by LG’s MiniLED technology and the α (Alpha) 7 AI Processor.”

Availability and pricing

LG has not disclosed pricing or a release date. The company will show the Gallery TV at CES 2026, where more details and hands-on impressions are expected.

Why it matters

Samsung’s The Frame created a strong niche blending decor and TV; competitors from Hisense, TCL and now LG suggest the category is expanding. LG brings its MiniLED panel tech and AI processing to the space, which may tilt choices for buyers seeking both picture quality and an art-forward aesthetic.

Expect comparisons at CES 2026 on fit, finish, picture quality and how well Gallery+ competes with existing art services. For buyers prioritizing design, the Gallery TV positions LG squarely against Samsung in the lifestyle TV market.