Zales Serves Up Tennis-Inspired Jewellery Collection for US Open
Zales, the Signet Jewelers-owned retailer, has teamed up with renowned tennis brand Prince to launch a co-branded jewellery collection in celebration of the US Open. The collection, inspired by the sport's iconic elements, features five distinct styles of necklaces and bracelets, crafted in sterling silver or 14-carat white or yellow gold.
"We collaborated closely with Prince to ensure the pieces we created truly brought the sport to life," explained Angie Kennedy, vice president of innovation at Zales. "It's not just jewellery; we've incorporated elements from both brands, allowing tennis enthusiasts to celebrate their passion in a unique and stylish way. The subtle nods to tennis make the collection stand out."
The collection includes elegant 18-inch Tennis Racquet Pendant Necklaces, stylish seven-inch Tennis Racquet Bracelets, and both necklaces and bracelets adorned with charming embellishments. Prices range from £200 to £6,000, with pieces available for purchase on Zales' website.
To further elevate the partnership, Zales and Prince have collaborated on a co-branded, diamond-encrusted tennis racket. This showpiece, featuring approximately 794 diamonds totalling 205 carats, will be on display at Zales' suite during the US Open. The racket is estimated to be worth £2 million.
"We're incredibly proud to partner with a company like Prince, known for its innovative spirit," Kennedy shared. "Prince has been a legend in the world of tennis since its inception. This limited-edition collection, like Prince itself, shines both on and off the court, a concept we hold dear at Zales."
Zales is also sponsoring a number of players during the US Open, although the company declined to disclose the list of athletes.
"We were drawn to the idea of working with Zales because of their expertise and century-long history of crafting timeless jewellery that resonates with a diverse audience," said Matthew Salter, executive vice president of partnership and marketing at Authentic Brands Group, the parent company of Prince. "This partnership allowed us to bring Prince's iconic designs into the realm of fine jewellery, blending our heritage with Zales' expertise in storytelling through elegant designs. Moreover, creating diamond tennis bands is a fun way to pay tribute to Prince's roots and infuse a touch of tennis flair into everyday wear."
The Zales and Prince collection presents a stylish and unique way for tennis fans to celebrate their passion for the sport, showcasing the synergy between iconic brands and the enduring appeal of well-crafted jewellery.
