Snoop Dogg: The Olympic Cheerleader Bringing the Heat to Paris 2024

Few figures are as synonymous with the 2024 Olympics as Snoop Dogg. From the opening ceremony to the stands, the American rapper has become the Games' unofficial cheerleader, injecting a unique energy that's captivating viewers worldwide.

Every time a US athlete takes to the field, court, or track, cameras zoom in on the iconic rapper, radiating enthusiasm and support from the stands. He's been spotted dancing alongside the US women's gymnastics team, sporting equestrian gear for the horseback riders, and even trying his hand at judo.

Snoop Dogg's infectious passion has breathed new life into the Games, attracting a global audience and contributing to record viewership numbers for NBC, the network broadcasting the Olympics in the US.

This isn't Snoop Dogg's first rodeo. After his viral appearances hosting a highlights show with comedian Kevin Hart during the 2021 Tokyo Olympics, NBC gave him a more prominent role as a special correspondent in Paris.

However, Snoop Dogg has gone beyond his official duties, embracing the role of superfan with gusto. He kicked off the Games with a pivotal role: carrying the Olympic torch during the opening ceremony. The 52-year-old, whose real name is Calvin Cordozar Broadus Jr., proudly carried the flame through the streets of Saint-Denis, the home of the Stade de France Olympic Stadium.

His unwavering support for US athletes has been a pleasant surprise for viewers. "We've been pleasantly surprised by his popularity, but you never ever underestimate Snoop Dogg," said Molly Solomon, NBC's executive producer of the Olympics, acknowledging his influence. She described him as an "ambassador of happiness."

Snoop Dogg's enthusiasm has been visible across various sports. He danced in the stands, sporting a Simone Biles t-shirt, while cheering on the US women's gymnastics team. He's also been seen celebrating tennis star Coco Gauff, volleyball star Kelly Cheng, and countless other athletes.

He's gone beyond cheering, expressing his admiration for US track star Noah Lyles, affectionately calling him "nephew" and even sitting alongside Lyles' mother after he won Olympic gold.

His appearances haven't been limited to spectator roles. Snoop Dogg participated in a promotional judo event, receiving an honorary black belt, and even enjoyed a swimming lesson from American swimming legend Michael Phelps.

Snoop Dogg's presence has been linked to a surge in viewership numbers. The first five days of the Games, beginning with the opening ceremony, averaged 34 million viewers across daytime and primetime coverage, according to an NBC Sports release. This represents a significant 79% increase compared to the 2021 Tokyo Olympics, which saw lower viewership due to the pandemic.

Beyond the ratings, Snoop Dogg has simply been enjoying himself. Speaking to NBC Nightly News' Lester Holt, he expressed his disbelief at being part of the Olympics, remembering watching the Games on TV as a child.

"I'm the biggest kid in the crowd," Snoop Dogg said, showcasing his genuine excitement and infectious spirit. With his unique blend of charm, humour, and genuine passion, Snoop Dogg has become a beloved figure in Paris 2024, proving that the Games are more than just sport – they're a celebration of human spirit, and Snoop Dogg is the ultimate cheerleader for that spirit.