Jordan Brand is bringing back the Parisian vibes with a trio of releases inspired by Michael Jordan's legendary visits to the City of Love in the late 90s. With the 2024 Paris Olympics on the horizon, the iconic sneaker brand is honouring the French capital with a special collection including the Air Jordan 4 Retro Wet Cement, the Women's Air Jordan 6 Retro Pearl, and a matching clothing capsule. This fusion of sport and style pays tribute to Paris, its people, and the city's unique influence on fashion and culture.
The inspiration for this collection stems from Jordan's historic visit to Paris in 1997 for the McDonald's Championship. The Air Jordan 4 Wet Cement and Air Jordan 6 Retro Pearl sneakers are a nod to this memorable event, reflecting the city's distinct charm through subtle colourways.
The Air Jordan 4 Wet Cement captures the essence of Paris with its varying shades of grey, reminiscent of the city's iconic cobblestone streets. This modern revamp of the classic silhouette features premium materials and a titanium dioxide finish for a refined look.
The accompanying apparel line, part of the FA 2024 capsule collection, reinforces the Parisian influence on Jordan Brand's design ethos. From fashion and art to sport and dance, the city's unique blend of style serves as the brand's inspiration. This collection features tops, shorts, denim, and knitwear, all adorned with iconic Jordan wordmark branding and imagery of Jordan's 1997 visit to the Eiffel Tower.
The Air Jordan 4 Retro Wet Cement will be available on July 27th, retailing for $225 USD, coinciding with the opening weekend of the 2024 Paris Olympics. The Women's Air Jordan 6 Retro Pearl will be released on August 6th on the SNKRS app. The FA 2024 capsule collection is currently available on the Nike webstore.
This collection from Jordan Brand is more than just a tribute to a city. It's a celebration of the intersection of sport, style, and culture, reflecting the enduring impact of Paris on the global stage. Whether you're a sneakerhead, a fashion enthusiast, or simply appreciate the iconic imagery of Michael Jordan, this collection offers a unique opportunity to own a piece of Parisian history.
