LEGO and Nike have announced a major collaboration, combining the world of creative play with the power of sport. The multi-year partnership, unveiled on Thursday, will see the two iconic brands join forces to create a range of co-branded products, content, and experiences designed to inspire and empower children globally.
The collaboration promises a unique blend of LEGO's renowned building blocks and Nike's commitment to athletic innovation, with a focus on engaging younger audiences.
"We are thrilled to partner with Nike on this journey and help reimagine how creative play and sport can unite," said Alero Akuya, vice president of brand development at LEGO. "Together, we will create unique experiences that will engage and excite children around the world, inspiring them to explore their imaginations."
Cal Dowers, vice president, Global Kids at Nike, echoed this sentiment, stating, "At Nike, we believe in the power of sport to move the world forward, and that starts with children. Together, with the LEGO Group, we're excited to invite all children into a new vision of sport and creative play."
While the specifics of the collaboration remain under wraps, it's anticipated that the initial releases will feature LEGO kits designed for younger builders, offering a simple introduction to the world of LEGO construction. It's possible that more complex builds, such as replicas of iconic Air Jordan sneakers that have gained popularity among LEGO enthusiasts, may be introduced at a later stage.
The LEGO and Nike partnership is set to launch its first products in 2025, promising a unique fusion of creative play and athletic inspiration. As the two brands work together to bridge the gap between imagination and sporting prowess, the future of their collaboration promises exciting new possibilities for children around the world.