Gin & Juice Hits UK Shelves
Dr. Dre and Snoop Dogg's ready-to-drink beverage line, inspired by their iconic 1994 hit, arrives in the UK.
The much-anticipated "Gin & Juice" ready-to-drink (RTD) beverage line, a collaboration between music icons Dr. Dre and Snoop Dogg, has finally made its way to UK retailers. The launch follows its US debut in February, coinciding with the 30th anniversary of the iconic song that inspired the brand.
The four-flavor canned cocktail range includes citrus, melon, passionfruit, and apricot. Dr. Dre highlights the passion behind the project, emphasizing the collaborative nature of the venture: "Together, we always try to create magic, weâre having fun being creative, and everything about this product is really us," he states. "Thereâs passion behind it, and friendship and love and a culture. Weâre shooting to make everything we do magnificent, and fortunately, most of the time we hit the target."
The vibrant packaging, designed by Switzerland-based artist Ini Archibong, adds a distinctive touch to the brand. The RTDs are now available in nearly 1,000 UK retailers with a recommended retail price of £2.50 (US$3.25) per 250ml can. Additionally, the range will be accessible at on-trade venues and music festivals throughout the summer.
Snoop Dogg expresses his enthusiasm for the collaboration, reflecting on their enduring partnership: "Look where weâre at in our careers," he says. "Look at our age and look at what weâve done, and we still love each other, so why not do something together?" He adds, "A lot of times people have been in a relationship for 30 years and canât talk to each other, canât hang out â so itâs just fun to be in a partnership with people that you actually love."
The spirits company behind Gin & Juice By Dre and Snoop is led by Patrick Halbert, Andrew Gill, and Rocco Milano, the co-founders of the successful RTD brand On The Rocks Cocktails. Suntory Global Spirits (formerly Beam Suntory) acquired On The Rocks Cocktails in 2020. This collaboration marks a new chapter for the seasoned entrepreneurs, blending their expertise in the RTD market with the iconic legacy of Dr. Dre and Snoop Dogg.
