Armani Mare Brings Italian Chic to Malibu
Giorgio Armani's summery Mare capsule collection, inspired by "effortless chic Italian coastal living," has landed in Malibu, California. The collection debuted at a weeklong pop-up at Soho House's Little Beach House, kicking off with a star-studded party on July 16th.
Celebrities flocked to the event, including actors Henry Golding, Chase Stokes, Lili Reinhart, and more. Guests enjoyed a sunset presentation of the collection, which combines classic Italian style with a modern twist for the ultimate summer wardrobe.
The first floor terrace and staircase leading to the second floor of the Little Beach House were transformed with a custom Mare turquoise-colored tropical palm pattern, accented by wood and gold fixtures. The event showcased the luxury fashion brand's Armani / Casa outdoor furniture line for the first time in the US, featuring a range of pieces like sofas, armchairs, sun loungers, and dining tables.
The Hollywood Reporter spoke to attendees like Stokes, Simone Bent Garity, Troy Garity, Armani's Chase Leger, Celine Khavarani, and Barry Frediani. Other notable attendees included Nick Wooster, CAA's Maha Dakil, Kate Mara (with her husband Jamie Bell) and Max Minghella, and Los Angeles LGBT Center's Phillip Picardi. One guest remarked on the impressive turnout, particularly considering the popular Malibu location and the long valet lines.
The Armani Mare pop-up showcases a curated collection of men's and women's ready-to-wear pieces and beach accessories, as well as summer makeup essentials from Armani Beauty. The pop-up will be open to club members until July 20th, and additional pop-up experiences will be available at the luxury fashion house's Beverly Hills boutique throughout August.
The event provided a glimpse into the luxurious world of Armani Mare, showcasing the brand's commitment to effortless style and luxurious living. The collection offers a stylish and sophisticated way to embrace the summer season, whether on a beach in Italy or a California coastline.
