Vitaminwater's Bold Colour Campaign: Paint Your Rent for a Year

Colour has the power to transform interior spaces, creating a mood and character that reflects the personality of those who live there. Vitaminwater is encouraging people to embrace bold colour with their 'Paint Your Rent' campaign, offering a chance to win a year's rent free and a host of other prizes.

The campaign, a collaboration with interior design firm Havenly, sees vitaminwater tapping into the growing trend for vibrant home décor. Using AI technology, Havenly has curated a series of mood boards, inspired by the iconic colours of vitaminwater's flavours. These boards offer homeowners a visual guide to transforming their spaces with splashes of colour, from vibrant turquoise to sunny yellow.

"In the last two months, we've seen a 70% increase in our customers choosing more colourful design options for their homes," said Kelsey Fischer, lead designer at Havenly. This trend reflects a growing desire for homes to be more than just functional spaces, instead serving as an expression of personal style and a place to inject joy and creativity.

Beyond the design inspiration, 'Paint Your Rent' offers a unique opportunity to win a year's rent free, along with a selection of back-to-school essentials. This includes a miniature fridge, pre-stocked with a rainbow of vitaminwater flavours, adding a playful touch to the prize package.

The campaign aims to not only inspire homeowners to experiment with colour, but also to highlight the positive impact that bold design choices can have on both the mood and the overall feel of a space. By offering a chance to win a year's rent free, vitaminwater is encouraging people to take the plunge and embrace a colourful future for their homes.

Whether it's the vibrant hues of a tropical getaway or the calming tones of a tranquil sanctuary, vitaminwater's 'Paint Your Rent' campaign invites everyone to unlock the transformative power of colour and create a home that reflects their unique personality.