Pragmatic Play, a leading provider of iGaming content, has expanded its popular sportsbook offering with the launch of horse racing. This latest development brings coverage of horse racing from over 30 global territories to operators and their customers.
Horse racing is a global phenomenon, consistently ranking as one of the most popular sports for betting. With major national and international races taking place throughout the year, the sport boasts a dedicated following worldwide.
Pragmatic Play Sportsbook is a comprehensive sports betting solution encompassing the entire trading process, from event creation to bet settlement. The platform boasts custom markets, dynamic odds, and robust risk management across thousands of sporting competitions, all underpinned by official data that maximizes profit margins. Operators also benefit from extensive localisation and customisation capabilities, allowing them to tailor the user experience to their brand identity.
The inclusion of horse racing highlights Pragmatic Play's commitment to providing a cutting-edge sportsbook solution that caters to the most popular betting markets.
Gareth Crook, SVP of Sports at Pragmatic Play, commented, "Our latest product launch grants Pragmatic Play clients access to a market-leading horse racing offering. This fully managed service encompasses odds, top-tier racing content, live video streaming, and comprehensive global horse racing data."
"Many of our team have a deep-rooted passion for the sport, and we are thrilled to bring this product to market. Racing is a vital component for any sportsbook operator, with 'always on' coverage from tracks worldwide serving as a cornerstone of any successful sportsbook offering," Crook added.
This new addition to Pragmatic Play's Sportsbook strengthens its position as a comprehensive sports betting solution, appealing to a wider audience and solidifying its commitment to delivering a compelling and diverse betting experience for both operators and their customers.
