Out of Home Takes Centre Stage in the 2024 Election Race
With the 2024 UK general election campaign now in full swing, the use of out-of-home (OOH) advertising is experiencing a significant shift. Here are five key trends shaping the landscape: 1. Programmatic DOOH: A Timely and Relevant Tool Since 2020, the rise of programmatic digital out-of-home (pDOOH) has revolutionised the…