The global mobile apps and web analytics market is set for significant growth, according to a new report from The Business Research Company. This market, which encompasses the collection and analysis of data from mobile applications and websites, is predicted to reach a value of £19.3 billion by 2028, representing a compound annual growth rate (CAGR) of 16.3%.
This growth trajectory is fuelled by several key factors, including the widespread adoption of smartphones, the rise of remote working, booming e-commerce activity, and increasing demand for mobile app and web analytics solutions across businesses of all sizes.
Key Trends Driving Market Growth
The report highlights several emerging trends shaping the market landscape:
Advancement in Technology: The integration of cutting-edge technologies, such as artificial intelligence (AI) and machine learning (ML), is revolutionising data analysis, delivering more sophisticated insights and automating key processes.
Expanded Distribution Channels: The market is witnessing a diversification of distribution channels, offering greater accessibility to a wider range of users.
Integration with Emerging Technologies: Mobile apps and web analytics are increasingly being integrated with other emerging technologies like the Internet of Things (IoT) and blockchain, further expanding their capabilities.
Strategic Partnerships & Mergers: Key players in the market are actively pursuing collaborations and mergers, consolidating their position and creating new opportunities for growth.
Adoption of Serverless Computing: This technology offers a flexible and scalable approach to data processing, enabling businesses to optimise resource allocation and manage costs effectively.
Key Players Shaping the Market
The report identifies several major companies driving innovation in the mobile apps and web analytics market, including:
Apple Inc.
Alphabet Inc.
Microsoft Corporation
International Business Machines Corporation (IBM)
Oracle Corporation
SAP SE
Salesforce.com Inc.
Amazon Web Services Inc. (AWS)
Adobe Inc.
SAS Institute Inc.
Splunk Inc.
Micro Focus International plc
Teradata Corporation
Tibco Software Inc.
BlackBerry Limited
QlikTech International AB
MicroStrategy Incorporated
Comscore Inc.
Upland Software Inc.
Amplitude Inc.
Countly Inc.
Verbat Technologies
Mixpanel Inc.
LeewayHertz Technologies Pvt. Ltd.
Cooladata Ltd
Market Segmentation
The mobile apps and web analytics market is segmented based on various criteria, including:
Component: Solution and Services
Platform: Android, iPhone Operating System (iOS), Windows, Unity, Amazon, Terminal Velocity Operating System (TvOS)
Deployment: On-Premise and Cloud-Based
Application: Mobile Advertising and Marketing Analytics, Search Engine Tracking and Ranking, Marketing Automation, Content Marketing, In-App and Web Behavioural Analysis, Application Performance and Advertising Optimisation, and Other Applications.
Industry Vertical: Banking, Financial Services, and Insurance (BFSI), Retail and E-commerce, Healthcare and Life Sciences, Government, Media and Advertisement, Telecom and Information Technology (IT), Transportation and Logistics, and Other Industry Verticals.
Digital Transformation as a Catalyst
The surge in digital transformation initiatives across businesses is a significant driver of the mobile apps and web analytics market growth. Companies are increasingly reliant on data-driven decision making to optimize operations, understand customer preferences, and enhance their overall competitiveness.
This report provides a comprehensive analysis of the mobile apps and web analytics market, covering market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities. This information empowers businesses to make informed decisions and navigate the ever-evolving landscape of mobile and web analytics.
To access further information and insights from this report, you can visit The Business Research Company's website.