Mercedes-Benz India CEO Calls for 'Make for the World' Policy to Boost Auto Exports

Mercedes-Benz India CEO Santosh Iyer has urged the government to implement a policy that focuses on both "Make in India" and "Make for the World" to drive growth in the country's automotive export sector.

Speaking at the CNBCTV18 Global Leadership Summit on Thursday, Iyer expressed appreciation for the "Make in India" initiative but highlighted the need to encourage exports. "We want to ensure that cars from India can go out," he said, advocating for a policy shift that promotes manufacturing for the global market.

"For India, it is crucial to secure more agreements to open up borders and compete effectively on the global stage," Iyer emphasised.

He highlighted the significant growth in Mercedes-Benz's Indian operations, noting that the average selling price of its vehicles has risen from around £48,000 to over £80,000 in the past three years. This reflects a shift towards higher-end, premium vehicles in the Indian market.

Iyer further stressed the company's commitment to the transition towards green energy. Mercedes-Benz, he said, will accelerate its efforts in this area, aligning with the growing global focus on sustainability.

The Indian automotive industry has been experiencing a surge in demand for both domestic and international markets. With its growing manufacturing capabilities and a skilled workforce, India is poised to become a major automotive hub. However, the success of the "Make for the World" strategy hinges on factors such as government support, infrastructure development, and a conducive regulatory environment.

The CEO's call for a broader export-oriented policy comes amidst increasing global competition in the automotive sector. By facilitating exports and encouraging manufacturing for the global market, India can unlock new opportunities for growth and economic prosperity.