Kelce Brothers Stir Up Cereal Wars: Jason Hits Back at Critic
NFL stars Travis and Jason Kelce are taking on the breakfast aisle with their new cereal blend, Kelce Mix. The brothers, known for their on-field prowess, are teaming up with General Mills to combine the classic flavours of Cinnamon Toast Crunch, Lucky Charms, and Reese's Puffs.
"I've said I'd eat a whole box of Reese's Puffs cereal in one sitting, and while I stand by that, our creation might just be the new MVP of the cereal aisle," Travis, the 34-year-old Kansas City Chiefs tight end, told *The New York Post*. "We'd go through two to three boxes of our favourite cereals a week when we were growing up, so being able to team up with General Mills now is a full circle moment for us."
The brothers are capitalising on childhood nostalgia, tapping into the memories of mixing cereals for a unique breakfast experience. Jason, the 36-year-old former Philadelphia Eagles centre, took to Instagram to rally cereal enthusiasts: "7 months ago we ranked our favourite cereals on our podcast. And now we're mixing our top 3 together - The KELCE MIX! This is so full circle for us, growing up mixing cereal together at the breakfast table as kids! We can't wait for you to clear the shelves late September!"
However, not everyone is embracing the Kelce brothers' foray into the breakfast market. Calley Means, a New York Times best-selling author, took to X (formerly Twitter) to criticise the promotion of sugary cereals by athletes. "Athletes should stop sponsoring food that destroys kids' metabolic health. Some things are more important than money," she posted.
Jason was quick to defend his new product, highlighting the importance of balance: "I grew up on these products Calley, and I was a perfectly healthy fit child, because I enjoyed them in moderation and when on the go for quick meals when both my parents didn't have time to cook." He added, "I appreciate you spreading information on what is healthy for people and kids, and I take the obesity epidemic as a country and for kids seriously, but there is also room to eat cereal and ice cream and candy in the right quantities in conjunction with a healthy lifestyle."
The Kelce brothers' foray into the cereal market is sure to spark debate, with some applauding their nostalgic offering and others questioning the promotion of sugary breakfast staples. Ultimately, the success of Kelce Mix will depend on consumers' willingness to embrace their childhood favourites in a new, blended form.
