Healthy Snacking Trends: Brits Embrace Plant-Based and Portion Control

Indian consumers are shifting their snacking habits, prioritising healthier options and embracing plant-based alternatives. The trend towards mindful munching reflects a growing focus on well-being and a desire for snacks that align with fitness goals and boost mood.

According to findings from the Mondelez International snacking report, a significant proportion of Indian consumers are engaging in snacking throughout the day. A whopping 89% of respondents stated they consume snacks at specific times, while 82% actively seek out snacks tailored to their individual needs.

The report highlights a notable emphasis on well-being amongst Indian consumers, with 82% reporting they prioritize making health-conscious decisions. Snacks are seen as a key factor in promoting both physical and mental well-being. A significant majority of consumers (86%) reported snacking to meet fitness goals, with 82% using snacks to boost energy levels and 84% for mood enhancement.

The report also sheds light on a growing awareness of portion control amongst Indian consumers. An impressive 86% feel they are in control when moderating snack portions, while 79% indicated they would rather have a smaller portion of an indulgent snack than a larger portion of a low-fat or low-sugar alternative.

Despite inflationary pressures, snacking has increased in popularity, with some consumers opting to customize their snacks. A staggering 70% of Indian consumers are snacking at least twice daily. This trend underscores the growing importance of snacks in meeting various needs, including satisfying hunger and promoting connection.

"The role of snacks goes beyond simply addressing hunger," explained Nitin Saini, Vice President – Marketing, Mondelez India, in an interview with Businessline. "Consumers are using snacks to fulfill a variety of needs. Building connections is particularly important when it comes to snacking, especially in India. Take Oreo, for example – it plays a vital role in connecting families. Furthermore, busy lifestyles are leading many Indians to replace meals with snacks, opting for smaller portions throughout the day."

The rise of plant-based snacks is another notable trend, with India ranking second only to Indonesia in terms of consumers (85%) who have tried or are interested in trying plant-based snacks. The interest in plant-based options is evident globally, with Mexico, China, Brazil, the UK, Germany, the United States, New Zealand, Australia, and Canada also reporting significant adoption.

The shift towards plant-based diets is also reflected in the increasing number of Indian consumers reducing their meat consumption (75%) and avoiding dairy (71%). This growing trend has led to a surge in demand for plant-based versions of popular snacks.

"Plant-based snacks are emerging as a niche segment, both in India and globally," added Saini.

The changing snacking landscape in India reflects a conscious shift towards healthier and more sustainable choices. Consumers are prioritising well-being, seeking out convenient options that align with their fitness goals, and embracing plant-based alternatives. This trend is likely to continue, shaping the future of the snacking industry in India and beyond.