Ferrari Trento, the official sparkling wine of Formula 1®, has unveiled a bespoke bottle design to celebrate the 2024 Heineken Silver Las Vegas Grand Prix. These vibrant, hand-painted bottles will be presented to the top three drivers on the podium on 23rd November, reflecting the electrifying energy of the Las Vegas Strip.
The design itself is a bold departure from tradition. Inspired by the city's vibrant art scene and the spirit of "trash art," the bottles feature a dynamic, unconventional style. Free-flowing lettering and a riot of colours capture the spontaneity and rebellious energy of Las Vegas, transforming chaos into a visually stunning piece. Each bottle is unique, a testament to the city's ethos where creativity knows no bounds.
Beyond the aesthetic appeal, these bottles serve a vital purpose. Five unique bottles will be created: one each for the top three drivers, one for the winning constructor, and a fifth bottle specially reserved for auction. This final bottle will be signed by the top three drivers and offered for sale on F1 Authentics, with all proceeds going to Keep Memory Alive.
Keep Memory Alive is the fundraising arm of the Cleveland Clinic Lou Ruvo Center for Brain Health. This specialised centre focuses on research, treatment, and education related to neurological diseases including Alzheimer's, Parkinson's, Huntington's disease, and multiple sclerosis. The charity aims to support innovative research and provide vital resources for patients and their families battling these debilitating conditions.
Larry Ruvo, Chairman and Founder of Keep Memory Alive, expressed his gratitude to Ferrari Trento for their support: "We are truly grateful to Ferrari Trento for supporting our mission through this unique tribute to the Las Vegas Formula 1 Grand Prix. This special bottle beautifully celebrates the spirit of Las Vegas while fueling hope for the patients and families impacted by neurological diseases."
Matteo Lunelli, President and CEO of Ferrari Trento, echoed this sentiment, highlighting the craftsmanship and charitable significance of the initiative: "These bottles have been handcrafted, making each piece special and a true representation of the unmistakable energy of Las Vegas. We are proud to support the Cleveland Clinic Lou Ruvo Center for Brain Health and Keep Memory Alive in its important work focused on the research, treatment, and education of neurological diseases.â
This charitable initiative builds upon Ferrari Trentoâs successful track record of supporting worthy causes. Last year, a signed Jeroboam bottle auctioned after the Las Vegas Grand Prix raised over $12,000 for Keep Memory Alive. Since becoming the official toast of Formula 1 in 2021, Ferrari Trento has donated over $175,000 to charities worldwide through the auction of signed podium bottles.
For those wishing to bid on this unique piece of Formula 1 memorabilia and contribute to a vital cause, further details can be found on the F1 Authentics website: https://us.f1authentics.com/. The auction promises to be a thrilling event, offering a chance to own a piece of F1 history while supporting a deserving charity.
