Eco-Age, the prominent global sustainability consultancy and agency founded in 2009, has announced its closure. The news was revealed by Italian owner Livia Firth, who shared the announcement on Instagram.
Firth stated in her post, "Tragically the business was targeted by criminals, and although we tried â we really tried, we have been unable to recover financially from the impact. Due to an ongoing police investigation, we are unable to comment further on the specifics of the case. But we look forward to justice in due course and thank the police for their work."
Eco-Age had built a strong reputation for providing research-backed guidance to its clients, helping them navigate the complexities of ethical fashion and sustainability. Their client list included notable brands such as Golden Goose, Ugg, and British department store Harrods. The agency provided expert advice on avoiding greenwashing and improving human rights practices within supply chains.
Beyond consultancy services, Eco-Age was a driving force in promoting sustainable fashion through its sponsorship of the Green Carpet Fashion Awards, a prestigious event that celebrates brands committed to ethical practices. They also sponsored the Renaissance Awards, which recognise young environmental leaders.
Livia Firth, a well-known figure in the fashion industry, has been a vocal advocate for sustainability for many years. This unfortunate closure is a significant loss to the sector and a reminder of the challenges faced by businesses striving for ethical practices in a complex global market. It remains to be seen what impact this closure will have on the sustainability landscape, but it is sure to spark conversation about the vulnerabilities faced by ethical brands in an industry often driven by profits.