Bybit, the second-largest cryptocurrency exchange by trading volume, has announced the launch of the Digital Rupee (eRupee) as a new payment method for its Indian users. This move marks a significant step towards enhancing the user experience for Bybit's Indian customer base, offering them a secure and convenient way to engage with the platform.
The introduction of eRupee payment options is a direct response to feedback from Bybit's Indian merchants, who expressed concerns about the security of traditional banking transactions. By leveraging eRupee, merchants can mitigate the risk of their bank accounts becoming targets of cybercriminals, fostering a more secure and robust financial ecosystem for all parties involved.
"We are excited to unveil Digital Rupee (eRupee) as a cutting-edge payment option for our valued users," said Joan Han, sales and marketing director at Bybit. "By incorporating eRupee payments, Bybit aims to elevate the payment experience for INR users, fostering trust and reliability in every transaction. This initiative is also expected to attract a wider pool of merchants to the platform, driving business growth and expanding the reach of Bybit's services within the market."
Bybit, established in 2018, provides a professional platform for cryptocurrency investors and traders. It boasts an ultra-fast matching engine, 24/7 customer service, and multilingual community support, serving over 37 million users globally. The adoption of eRupee reflects Bybit's commitment to providing innovative and user-centric solutions within the Indian market.
This initiative positions Bybit at the forefront of the evolving Indian fintech landscape, embracing the digital rupee and catering to the growing demand for secure and convenient payment options within the cryptocurrency industry. As eRupee adoption continues to gain momentum, Bybit's integration of this digital currency signifies its commitment to fostering a more inclusive and secure financial environment for its users in India.
