Amazon Launches Alexa.com Web App; Shares Rise on AI

• Amazon launched a web version of its Alexa+ assistant at Alexa.com, bringing the AI beyond Echo devices.
• Alexa.com offers answers, content creation, itinerary planning and can update calendars or make reservations.
• The new web app is currently available to early-access Alexa+ users; Amazon says over 10 million have access.
• Amazon shares climbed about 3% after the launch as analysts highlighted AWS's AI positioning and revenue visibility.

What Amazon launched

Amazon introduced Alexa.com, a browser-based interface for its upgraded Alexa+ generative assistant. The move places Alexa in more direct competition with conversational AIs such as OpenAI's ChatGPT and Google's Gemini.

Capabilities and use cases

According to Amazon's announcement, Alexa.com can deliver quick answers, explore complex topics, generate content, plan trip itineraries and assist with homework. The assistant can also perform practical tasks like updating calendars and making reservations.

Integration goals

Amazon said the web app is part of a broader effort to offer "seamless integration" across devices including Echo smart speakers and Fire TV. Making Alexa accessible in a browser widens use cases beyond voice-only interactions on Amazon hardware.

Access, pricing and user numbers

The web app is available only to users with early access to Alexa+. Amazon has not formally published total subscriber counts, but Daniel Rausch, vice president of Alexa and Echo, told TechCrunch that more than 10 million consumers "now have access to Alexa+."

Cost and Prime benefit

Alexa+ is priced at $19.99 per month, though Prime members receive access at no additional charge. The rollout to a web experience follows the Alexa+ upgrade launched about nine months earlier.

Market reaction and analyst views

Shares of Amazon (AMZN) rose roughly 3% to $233.06 in midday trading on Jan. 5, 2026, after the web app news. Investors appeared encouraged by Amazon's more visible push into generative AI.

Analyst endorsements

RBC Capital added Amazon to its Top 30 Global Ideas list, citing AWS's positioning and an attractive return-on-invested-capital outlook tied to AI infrastructure. RBC called AWS "the most diversified and hedged" hyperscaler for revenue sources.

Performance signals

Investor's Business Daily data shows Amazon with an IBD Composite Rating of 86 out of 99, reflecting a blend of fundamental and technical metrics that many investors use to assess growth stocks.

Takeaway

Bringing Alexa to the web expands Amazon's AI footprint and product accessibility. For investors, the move underscores Amazon's dual play: consumer-facing AI services and backend strength through AWS — a combination analysts say supports the stock's outlook for 2026.