Adobe expands AI video tools, pledges $10M fund
- Adobe has expanded AI-powered video tools for Premiere and After Effects.
- The company is committing USD $10 million in new Film & TV Fund grants for creators.
- The updates target faster editing and effects workflows for video professionals and independent creators.
- Adobe pairs product improvements with funding to accelerate creator-led production and storytelling.
What Adobe announced
Adobe unveiled an expansion of its AI video tools, bringing new capabilities to Premiere and After Effects. The company paired the product updates with a USD $10 million pledge in new Film & TV Fund grants aimed at creators.
Why it matters
AI features in professional video apps can significantly speed editing, effects creation, and iteration, lowering the barrier for more ambitious projects. By coupling technology updates with direct funding, Adobe is signaling a push to support both the tools and the people using them.
How creators benefit
For editors and motion designers, tighter AI integration into Premiere and After Effects may translate into faster workflows, fewer manual steps and more time for creative decisions. For independent filmmakers and smaller studios, the Film & TV Fund grants provide financial support that can help turn projects into finished work.
Product plus ecosystem strategy
Adobe’s dual approach—improving software while investing in creators—aims to reinforce its position in the video production ecosystem. Product improvements make the apps more capable and efficient; grants help generate content that showcases those capabilities.
What we don’t yet know
Adobe’s announcement highlights the expansion of AI video tools and the $10 million Film & TV Fund commitment, but specific feature lists, rollout timelines, eligibility criteria for grants, and application processes were not provided in the source summary. Creators should watch Adobe’s official channels for detailed release notes and funding application information.
Bottom line
Adobe is advancing AI-driven video features in Premiere and After Effects while backing creators with a substantial $10 million grant commitment. The move combines technology and funding to help creators produce more content and experiment with new production approaches.
