The floriculture industry is growing rapidly in the world and in India. In the last ten years, the floriculture industry has gained a commercial reputation. As a result, a number of greenhouse technology based units have been set up.
The world trade in floriculture products is estimated at 100 billion annually. Its main consumer markets include the following countries.
Country |
Floriculture
production use |
Germany |
22 |
U.S.A |
15 |
France |
10 |
U.K |
10 |
Netherlands |
9 |
Japan |
6 |
Switzerland |
5 |
Italy |
5 |
Other |
18 |
Flower production includes Netherlands Ethiopia, Kenya, Tanzania, Colombia, Ecuador, India, Israel, Thailand, Malaysia, Australia, New Zealand etc.
The flower export business is generally divided into sectors such as Latin America's flower exports to the US, African countries' flowers mainly to Europe and Asian countries to Japan and Hong Kong. Thus, there is competition in the export sector both regionally and globally.
According to a study conducted by ASSOCHAM under the title 'Indian Floriculture Industry - The Way Ahead', the floriculture industry is currently worth 6 lakh crore, which will grow by 15 percent to an estimated 9 lakh crore in 2015. At present, India's contribution to the world's floriculture sector is only 0.61 per cent, which will increase to about 0.89 percent in 2015.
In 2011, according to the ITC, flower exports will increase by 10 per cent annually. There is no doubt that with the traditional use of flowers, the demand for its value-added products will increase year by year as the flower trade grows.
Especially in the celebration of different days like Valentine's Day, Mother's Day, Father's Day, Women's Day etc. and the use of flowers in various ceremonies, weddings, birthday parties, religious occasions is increasing every year and the demand is increasing.
Some farmers in India have shifted to floriculture instead of wheat and sugarcane. Flowers produced in India such as roses, orchids, lilies, carnations and angeriums have gained global fame, resulting in huge export opportunities. Asiatic Ginger Lilies, Proteas, Heliconia and Bird of Paradise are high yielding flowering plants.
Area and production of floriculture in India (2011-12)
Area |
Loose flowers |
Cut flowers |
2.5 lakh hectares |
17.4 lakh tonnes |
75070 lakh nos |
Due to favorable geographical area, land and environment, low labor cost and positive attitude of Indian business houses towards the development of this industry, there is no doubt that the floriculture industry in India will grow rapidly.
Leading states in India for commercial floriculture include Tamil Nadu, Karnataka, Andhra Pradesh, Haryana, Maharashtra, West Bengal and Gujarat. Hazari, Jasmine, Rose, Chrysanthemum, Tuberose etc. are traditionally cultivated in 5% of the total area under floriculture in India. Maharashtra, Karnataka, West Bengal, Orissa and Gujarat are among the major states growing cut flowers like Rose Tuberose, Gladiolus, Chrysanthemum etc. while Maharashtra, Karnataka and Tamil Nadu are among the states growing loose flowers like Aster, Jasmine. Lilium, Astromaria, Tulip etc. are cultivated in Kashmir, Himachal Pradesh and Uttarakhand. Punjab and Karnataka are the major seed producing states of seasonal flowers. The major states where roses, gerberas, carnations etc. grow in polyhouses include Maharashtra, Karnataka, Uttarakhand and Gujarat. The major states growing orchids like Denzobium, Oncidium, Falinosis etc. in Nethouse are Sikkim, Arunachal Pradesh and Kerala.
Major flower markets are located in Delhi, Bangalore, Mumbai, Ghazipur, Table, Chennai, Coimbatore, Madurai, Mysore, Dharwad, Hyderabad, Vijayawada, Thiruvananthapuram, Cochin, Pune, Ahmedabad, Calcutta, Lucknow, Kanauj etc. in India.
Exports of floriculture products have increased by 17 to 20 per cent this year. The table showing the export of floricultural products from India during the year 2006-07 to 2012-13 is as follows:
Year |
Rupees in crores |
2006- 07 |
649.6 |
2007-08 |
340.14 |
2008-09 |
368.89 |
2009-10 |
294.46 |
2010-11 |
296.04 |
2011-12 |
365.32 |
2012-13 |
423.33 |
According to Apeda, in the year 2012-13, 27.14 thousand tons of floriculture products worth Rs. These exports are to USA Netherlands, Germany, UK. , Japan and Canada etc. were made in the country. The main flowers exported from India include roses, greens, carnations, orchids etc.
Indian flowers are also in great demand in the traditional markets of Europe, Australia, Asia and Japan. The USA is the main exporter of dried flowers to India. , Netherlands, UK And Germany. However, India's contribution to world trade is less than one per cent. The trade is dominated by Kenya, Ethiopia, Ecuador and Colombia.